The 77th Greenwich Village Art Fair is a two-day outdoor event at Rockford Art Museum that features up to 155 juried artists, live music by local musicians, children's art activities, a local marketplace, food and drink, and much more. Established in 1948, GVAF is the longest-running art fair of its kind in the Midwest. All artwork on display at Greenwich Village Art Fair must be original and produced entirely by the hands of the exhibiting artist: no reproductions or mass-produced work. Admission proceeds support Rockford Art Museum, located at 711 North Main Street in downtown Rockford, Illinois.